Institutional capital raising
The art of Science of winning allocator mandates
Institutional capital raising is rarely taught. Most professionals learn through trial and error.
This course compresses 20+ years of real-world experience across 100+ allocator meetings into a structured framework for IR and institutional sales professionals
The series includes 10 focused, on-demand modules; covering the skills, judgment calls, and behind-the-scenes dynamics that are rarely taught and often learned the hard way.
Built for those actively raising capital or working with institutional investors
Who We ServeHeads of Business Development/IR/Sales
Equip your team with a clear framework for how institutional allocators evaluate managers and make investment decisions. This course provides a structured way to onboard and prepare your team without requiring months of shadowing or trial-and-error learning. The result?
A more confident, aligned team that can contribute to more productive meetings and ultimately AUM growth.
Develop a shared understanding of how institutional capital raising actually works, regardless of tenure or prior experience. Teams leave better prepared to navigate the complex dynamics of institutional mandate processes , reinforcing best practices that you’re currently using or sparking ideas that can improve the way you run your prospecting and relationship management
Investor Relations and Wholesalers
In less than three hours, gain the kind of insight into institutional capital raising that many professionals only acquire after years in the field. Think of it as a practical MBA-level overview of institutional capital raising—without the time or cost.
Individuals and other leaders
This perspective helps service providers identify and engage the right firms and contacts - particular if your product or technology is used within the investment office. The result is a sharper ability to recognize ideal institutional clients and build stronger industry relationships.
Service Providers
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Mastering Key Data Points & "Known Knowns"
How institutional investors evaluate preparedness
What data matters most before meetings
Avoiding credibility-killing mistakes
How institutional investors evaluate preparedness
What data matters most before meetings
Avoiding credibility-killing mistakes
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Unlock Insights: Meeting Minutes & Existing Fund Managers
How institutions actually view performance
Translating data into relevant discussion
Separating signal from noise
How institutions actually view performance
Translating data into relevant discussion
Separating signal from noise
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Perfect Prospecting: Identify the Right Contacts for High Quality Engagements
How investment offices are structured
Analyst vs CIO decision dynamics
Smarter prospecting strategies
How investment offices are structured
Analyst vs CIO decision dynamics
Smarter prospecting strategies
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Common Allocator & Consultant Questions (And How to Prep Answers)
Common consultant and allocator questions
Why philosophy and process matter more than short-term results
Managing underperformance conversations
Common consultant and allocator questions
Why philosophy and process matter more than short-term results
Managing underperformance conversations
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5 Must-Know Details About Investment Consultants
Identify the right entry points
Avoid wasted outreach
Improve meeting conversion rates
Identify the right entry points
Avoid wasted outreach
Improve meeting conversion rates
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Mistakes to Avoid as an IR/Sales Professional
Common etiquette and outreach errors
Conference and networking missteps
How not to damage long-term relationships
Common etiquette and outreach errors
Conference and networking missteps
How not to damage long-term relationships
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Breaking Down Conferences & Events
Evaluating conference ROI
National vs regional events
Association and niche event strategies
Evaluating conference ROI
National vs regional events
Association and niche event strategies
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Winning the Late Stages
What happens after finals presentations
Funding delays and procurement realities
Managing internal expectations
What happens after finals presentations
Funding delays and procurement realities
Managing internal expectations
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Managing Your PM's and Internal Resources to Succeed
Preparing PMs for boards and trustees
Structuring prep calls and messaging
Managing presentation dynamics
Preparing PMs for boards and trustees
Structuring prep calls and messaging
Managing presentation dynamics
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Just For Fun - Convo Starters & What We're Watching
Using informal conversations strategically
Building rapport without pitching
Creating natural follow-ups
Using informal conversations strategically
Building rapport without pitching
Creating natural follow-ups
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